Charlatans: How Grifters, Swindlers, and Hucksters Bamboozle the Media, the Markets, and the Masses
$27.96 online at Bookshop.org
For centuries charlatans have bamboozled victims, but today the grift is more lucrative and global than ever. Digital technology lets exploiters spin a worldwide web at unprecedented scale. Moises Naim and Quico Toro investigate how charlatans fool us and why they have become so influential. They argue that modern hucksters exploit the same weak points in human cognition as old West snake-oil salesmen: earn trust, claim special skill, then exploit. What has changed is speed and reach. Health gurus pushing pseudoscience and crypto bros running Ponzi schemes amass worldwide audiences online using a common set of strategies, while slow-moving institutions struggle to respond.
Genres: True Crime
ISBN-13: 9781541606517
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